์ด ์ฝ˜ํ…์ธ ๋“ค์€ ํ…”๋ ˆ์œ„ํ‚ค๊ฐ€ ์ง์ ‘ ์—…๋กœ๋“œํ•˜๋Š” ๊ฒƒ์ด ์•„๋‹Œ ์œ ์ €๋“ค์ด ์ˆ˜์ง‘ํ•˜๊ณ  ๊ฒŒ์‹œํ•˜๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๋ฌธ์ œ๊ฐ€ ์žˆ๋Š” ๊ฒฝ์šฐ [email protected]๋กœ ์—ฐ๋ฝ ์ฃผ์‹œ๋ฉด ์กฐ์น˜ํ•˜๊ฒ ์Šต๋‹ˆ๋‹ค.

๐Ÿ“ฎ[๋ฉ”๋ฆฌ์ธ ์ฆ๊ถŒ ํ™”์žฅํ’ˆ/์„ฌ์œ ์˜๋ณต ํ•˜๋ˆ„๋ฆฌ]



โ–ถ๏ธ NIKE(NKE US): 4Q22 Review



[4Q22]



- ๋งค์ถœ 133.2์–ต๋‹ฌ๋Ÿฌ (+17% YoY), ์˜์—…์ด์ต 16.5์–ต๋‹ฌ๋Ÿฌ (+10% YoY), ์ˆœ์ด์ต 13.3์–ต๋‹ฌ๋Ÿฌ (Flat YoY)

์ปจ์„ผ์„œ์Šค ๋Œ€๋น„: ๋งค์ถœ +5.9%, ์ˆœ์ด์ต +30.4%

๋ณ€๋™์„ฑ ๋†’์€ ํ™˜๊ฒฝ์—๋„ ์†Œ๋น„์ž ์ˆ˜์š” ๊ฒฌ์กฐ



- ์นดํ…Œ๊ณ ๋ฆฌ๋ณ„ (% YoY): ์‹ ๋ฐœ +25% / ์˜๋ฅ˜ +4% / ์žฅ๋น„ +7% / ์ปจ๋ฒ„์Šค +5%



- ์ง€์—ญ๋ณ„ (% YoY): ๋ถ๋ฏธ +30% / EMEA +11% / ์ค‘๊ตญ -3% / APAC & ์ค‘๋‚จ๋ฏธ +19%



- ์šด์ „์ž๋ณธ: ์žฌ๊ณ ์ž์‚ฐ +43% YoY (-3% QoQ) / ๋งค์ถœ์ฑ„๊ถŒ +45% YoY



[๊ธฐํƒ€]



- Direct sales 54์–ต๋‹ฌ๋Ÿฌ (+16% YoY), ๋„๋งค +19% YoY

- Digital sales +25% YoY

- ๋ฐฐ๋‹น์•ก 4.8์–ต๋‹ฌ๋Ÿฌ (+10% YoY)



์ถœ์ฒ˜: NIKE, Bloomberg



์‹ค์  ์ž๋ฃŒ: https://bit.ly/3jcR6kV



์—…๋ฌด์— ๋„์›€์ด ๋˜์‹œ๊ธธ ๋ฐ”๋ž๋‹ˆ๋‹ค.



* ๋™ ์ž๋ฃŒ๋Š” Compliance ๊ทœ์ •์„ ์ค€์ˆ˜ํ•˜์—ฌ ์‚ฌ์ „ ๊ณตํ‘œ๋œ ์ž๋ฃŒ์ด๋ฉฐ, ๊ณ ๊ฐ์˜ ์ฆ๊ถŒ ํˆฌ์ž ๊ฒฐ๊ณผ์— ๋Œ€ํ•œ ๋ฒ•์  ์ฑ…์ž„์†Œ์žฌ์˜ ์ฆ๋น™์ž๋ฃŒ๋กœ ์‚ฌ์šฉ๋  ์ˆ˜ ์—†์Šต๋‹ˆ๋‹ค.